Read our latest articles about coding verbatim survey data...
We outline the steps you should consider following when analysing data from open ended survey questions.
We focus on the key advantages of using open ended questions in your surveys. Why you should include them and what they can do for you.
Now that Google Surveys is being retired, we take a look at some possible replacements, and take the opportunity to think about our own bucket lists.
This blog article provides a complete guide to open-ended survey questions. It covers what they are, when and how to use them and how to analyse the results they generate.
Coding short verbatims, such as brands, is a different process to coding full length verbatim comments. To help, Codeit has a new "Short Text Coding" mode which is optimised for the task of coding short free-text comments.
Looking at the use of Word Clouds as a means of analysing verbatim comments in Market Research surveys.
It's flexible, cheap and everyone knows how to use it. What's not to love about Coding in Excel? 8 Reasons why you're doing it wrong.
A discussion of the hugely popular technique of measuring Net Promoter Score to improve customer satisfaction in companies.
A discussion of the importance of displaying context information when coding.
What is coding in Market Research?
Why do we need to do it and how is it done?
Announcing our place in the final for the IIeX competition 2020
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