Read our latest articles about verbatim coding...
Can generative AI automatically analyze your verbatim data instantly at the push of a button? We find out...
A discussion of the hugely popular technique of measuring Net Promoter Score to improve customer satisfaction in companies.
A discussion of the importance of displaying context information when coding.
We outline the practical steps to taking your open-ended data from verbatim to fully coded, weighing up the benefits of using Excel or a dedicated coding platform such as codeit to process your coding project.
We outline the steps you should consider following when analysing data from open ended survey questions.
We focus on the key advantages of using open ended questions in your surveys. Why you should include them and what they can do for you.
This blog article provides a complete guide to open-ended survey questions. It covers what they are, when and how to use them and how to analyse the results they generate.
Looking at the use of Word Clouds as a means of analysing verbatim comments in Market Research surveys.
Coding short verbatims, such as brands, is a different process to coding full length verbatim comments. To help, codeit has a new "Short Text Coding" mode which is optimised for the task of coding short free-text comments.
It's flexible, cheap and everyone knows how to use it. What's not to love about Coding in Excel? 8 Reasons why you're doing it wrong.
What is coding in Market Research?
Why do we need to do it and how is it done?
Announcing our place in the final for the IIeX competition 2020
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