Read our latest articles about coding verbatim survey data...
Coding short verbatims, such as brands, is a different process to coding full length verbatim comments. To help with this, Codeit now has a new "Short Text Coding" mode which is optimised for the task of coding short free-text comments.
Looking at the use of Word Clouds as a means of analysing verbatim comments in Market Research surveys.
It's flexible, cheap and everyone knows how to use it. What's not to love about Coding in Excel?
A discussion of the hugely popular technique of measuring Net Promoter Score to improve customer satisfaction in companies.
A discussion of the importance of displaying context information when coding.
What is coding in Market Research? Why do we need to do it and how is it done?
Announcing our place in the final for the IIeX competition 2020
Webinar with Nebu
Digital Taxonomy announces partnership with Language Connect
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