Read our latest articles about coding verbatim survey data...
Read our simple step-by-step guide to help you create a survey using SurveyMonkey.
An overview of the different types of qualitative research methods and the data gathered, with options for how to practically go about your analysis of qualitative data in research.
This article compares and contrasts qualitative and quantitative approaches to research in depth, as well as the practical implications of using each in survey analysis.
We outline the practical steps to taking your open-ended data from verbatim to fully coded, weighing up the benefits of using Excel or a dedicated coding platform such as Codeit to process your coding project.
We outline the steps you should consider following when analysing data from open ended survey questions.
We focus on the key advantages of using open ended questions in your surveys. Why you should include them and what they can do for you.
Now that Google Surveys is being retired, we take a look at some possible replacements, and take the opportunity to think about our own bucket lists.
This blog article provides a complete guide to open-ended survey questions. It covers what they are, when and how to use them and how to analyse the results they generate.
Coding short verbatims, such as brands, is a different process to coding full length verbatim comments. To help, Codeit has a new "Short Text Coding" mode which is optimised for the task of coding short free-text comments.
Looking at the use of Word Clouds as a means of analysing verbatim comments in Market Research surveys.
It's flexible, cheap and everyone knows how to use it. What's not to love about Coding in Excel? 8 Reasons why you're doing it wrong.
A discussion of the hugely popular technique of measuring Net Promoter Score to improve customer satisfaction in companies.
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