Read our latest articles about verbatim coding...
In this blog we’ll outline some of the ways you can tackle the friction of Market Research coding to improve the quality of your analysis and reduce the amount of effort and cost required.
Market Research data is full of peculiarities and complexities. When collecting data from real-world surveys researchers use techniques that generate raw data which is surprisingly awkward and difficult to handle. Discover the main challenges when handling survey data for coding.
Last week, we had the great pleasure of presenting at the Quirks Virtual AI event: How to use Human-led AI to code verbatim data.
There have been a number of landmark events in the lifetime of codeit. The release of our new “themeit” tool is one of those moments...
Can generative AI automatically analyze your verbatim data instantly at the push of a button? We find out...
A discussion of the hugely popular technique of measuring Net Promoter Score to improve customer satisfaction in companies.
A discussion of the importance of displaying context information when coding.
We outline the practical steps to taking your open-ended data from verbatim to fully coded, weighing up the benefits of using Excel or a dedicated coding platform such as codeit to process your coding project.
We outline the steps you should consider following when analysing data from open ended survey questions.
We focus on the key advantages of using open ended questions in your surveys. Why you should include them and what they can do for you.
This blog article provides a complete guide to open-ended survey questions. It covers what they are, when and how to use them and how to analyse the results they generate.
Looking at the use of Word Clouds as a means of analysing verbatim comments in Market Research surveys.
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